Google Ads Suspended Case Study: Circumventing Systems Policies #3

Problem? Circumventing Systems Policies

A recent client [Preloved Electronics] that we helped get unsuspended had come to us hoping we’d know what the issue with their account was. The individual who owns Preloved Electronics is selling used electronics in Denmark, and the reason for suspension seemed to have been from failing the business verification process. The account was suspended for Circumventing Systems Policies, and we were fairly certain what this client had done to get cited for circumventing systems. Google states that this policy entails the following: Engaging in practices that circumvent or interfere with Google’s advertising systems and processes, or attempts to do so.”

Learn more about this Google Ads Suspended policy


Step 1: When working on a case like this, the Google Ads Suspended Process requires a thorough investigation before we attempt to appeal the case. We collected documents from the business owner, which included documents like the business license, business owner information, and any additional documentation to help verify the business properly. For more information on this, you can view their policy titled About Verification’

Step 2: For this case, Google Ads Suspended had found that Google Ads originally had technical issues processing the documentation from the original verification request. We then submitted an extended appeal explaining the mistake that had been made and kept in contact with the Google Policies team, following the case closely, communicating with Google and the client, and keeping track of updates. After submitting the appeal, we received a multiple emails from Google pushing back the appeal for technical issues, and it took about 1 month for the account to be unsuspended. 


Because of the ‘technical issues’ from Google Ads’ end, it had taken them about a month to get things in order to unsuspend the account. This case highlights some of the more complex aspects and sometimes negligent issues of Google Ads and its support team. Although we had done and provided everything necessary for the account to be unsuspended in a timely manner, sometimes you run into issues like this where all you can do is wait.

Is your Google Ads Account Suspended? This account is just one of the many victims in the latest overhaul of accounts in the Google Ads Network. According to this report on Search Engine Land, over 3 billion ads have been removed from Google Ads and over 5 million Google Ads Accounts have been suspended in 2021 due to the violation of Google policies. Why have so many accounts been suspended and so many ads removed?

Ads Removed And Accounts Suspended

Google Ads Policies

There are a large number of Google Policies that each advertiser advertising on Google must abide by, and there are many things that an advertiser can do to violate these policies. You can find a full list of the Google Ads Policies here. In particular, there are 3 Main policies that we’ve noticed most accounts get suspended for. Those are: Circumventing System Policies, Suspicious Payment, and Unacceptable Business Practices.

What Do We Do?

It is incredibly difficult to know exactly what policy or policies an account may have violated as Google does not provide specific information to account holders on what their account may have been suspended for. Moreover, the 3 main policies listed in the previous section are what Google will tell you your account is suspended for, but there is a whole plethora of sub-policies under these 3 policies that could be the actual reason the account is suspended. Google Ads Suspended experts are quite knowledgeable of these policies, and we make it easy for customers to pinpoint exactly where the issues lie and what to do to fix them.


Our Success Story

 As of recently, Google Ads Suspended is the go-to for Google Ads Account Suspensions and Google Ads Account Management in general. In the past two years, we have had a very high success rate in getting 100’s of Google Ads Accounts unsuspended for a variety of cases. On top of that, we have one of the fastest turnaround rates that you can find for appeals, with most accounts getting unsuspended in less than a week.

We have also had many happy customers that find our level of expertise with Google Ads are useful beyond ad suspension cases, and many end up hiring us to manage their Google account for them – lest their accounts get suspended again. So, we not only help to fix a suspended account, but we offer additional services to keep accounts and companies safe from getting suspended again.

If you’re looking for help with a suspension or for someone to properly manage your Google Ads account, don’t hesitate and contact us today.

Google Ads Suspended +1 720 230 6472

Written and Composed by Craig Freeman, PPC And SEO Expert at Google Ads Suspended

Google Ads Suspended Case Study: Circumventing System Policies #3
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Google Ads Suspended Case Study: Circumventing System Policies #3
Case Study involving the 2-Step appeal process between Google Ads Suspended and the client, Vaxenia.
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Google Ads Suspended